Launched in 2023 in Milan, red berry aperitif Cordusio has achieved B Corp status for its social and environmental performance, transparency, and accountability.

London dry gin producer Beefeater has announced the launch of Crown Jewel, the ultra-premium pinnacle of the brand’s gin portfolio that first appeared as a limited-edition release nearly two decades ago.

Spirits giants Edrington and Beam Suntory have agreed to an equity swap of stakes in their jointly-owned distribution companies in Spain and the UK.

Carlos Santana has become joint owner of Casa Noble tequila in Mexico.

Chivas Brothers is taking its travel retail aged whisky campaign to the Americas.

Havana Club International is to launch an ultra premium rum.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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